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Leading portuguese radio group, Renascença, RFM and Mega Hits run for full mobilization
One of the main pillars of the RMedia group's digital transformation process was having a presence at various consumer touch points and being present in several moments of media consumption, which inevitably means making mobile applications available for iOS and Android operating systems. With features that let you not only listen to the radios but also access exclusive content and receive alerts of the most relevant content and news on a daily basis.
At the same time, and since one of the main moments of radio consumption is in the car, the applications were developed with integration with Android Auto and Apple Car systems, being one of the first radio brands in the world to have this capability.
28
Days at #1
in the App Store
in the App Store
#1
Portugal, Cape Verde,
Luxembourg and Mozambique
Luxembourg and Mozambique
4,8
Stars Rating
in the App Store
in the App Store
CAR SOLUTION
First Portuguese radios to be available on Android and Apple car systems.
With a very relevant user base, the new apps set up a new digital asset which created a new revenue stream for the group.
An 80 year old brand completely adapted to the needs of modern times and prepared for the future.
An 80 year old brand completely adapted to the needs of modern times and prepared for the future.