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The rise of a new champion
THE CHALLENGE
To build a brand communication, strategy and positioning
António Félix da Costa (AFC), professional driver in FIA Formula-E, needed to have a better online presence in his social networks and as an overall brand.
We’ve changed the game with our collaboration.
Implementing brand strategy and a new positioning, AFC communication became more professional.
FIA’s Formula-E and his team DS Techeetah, enjoying how everything was looking, provided us exclusive content and AFC becamed the fans #1 choice in Formula-E, winning every single #Fanboost at every stage of the championship.
Brand
Guidelines
Speed, Strength
and Power
A bold and strong typeface to communicate
an even bolder and savvy driver, in an energetic
and sporty overall look&feel.
Brand
Guidelines
Speed, Strength
and Power
A bold and strong typeface to communicate an even bolder and savvy driver, in an energetic and sporty overall look&feel.
RESULT
The rise of a new champion.
In the end, this collaboration became the perfect
story. António Félix da Costa ended the 2020 season
winning the title, becoming for the first time, a portuguese driver as Formula-E World Champion.
Yeeaaah!
RESULT
The rise of a new champion.
In the end, this collaboration became the perfect story. António Félix da Costa ended the 2020 season winning the title, becoming for the first time, a portuguese driver as Formula-E World Champion.
Yeeaaah!
BRAND AWARENESS
New sponsorship oportunities and bigger media coverage.
With bigger awareness and becoming everyday a new reference of achievement and hard work for everyone, the opportunities in the near future are huge, and we’re eager to be part of this with our partner António Félix da Costa.
